For the past two decades, Elaine has operated in the dynamic landscape of Vancouver's tech industry. Her extensive experience in strategic business operations, building and scaling teams brings a unique dimension to Green Forest XR. Her experience in gaming at tech giant, EA, along with the early growth years at Hootsuite, a global Sass platform, honed her various skills in business development, customer and market focused products and navigating the ever-changing tech terrain of risks, demands and challenges of scaling.

Retail, eComm, Mining IoT and CPG are amongst the other industries Elaine has led teams in throughout her career. Her deep understanding of how to approach learning through behaviors is a driving force, along with her co-founder, in their pursuit of creating something that they wished existed.